Press Release

February 15, 2007

The Hidden Treasure in association with Kathmandu Jaycees is organizing Dabur Vatika Miss Nepal 2007. The application for the participation was called from January 14, 2007 and the deadline for the submission was lasted for February 07, 2007. Out of all the applications received from different district across the country, only 75 were short-listed for first round of interview selection. After the first preliminary round, 25 were selected on the basis of the minimum criteria fulfilled and their personality, confidence level, general knowledge, intelligence etc. during their training session on the basis of their commitment, dedication, performance and capacity 20 contestants will be finalized in the second week of training.

This year's preliminary selection process was held on the basis of minimum criteria i.e. height 5'4", academic qualification minimum +2 passed, age between 19 – 25 years and should be a Nepali citizen.

The training session will be given higher priority in this year's contest so that there will be improvement in their overall personality and confidence level. The selected contestants will be undergoing extensive training for 6 weeks by eminent personalities and experts on subjects such as history, geography, culture and self management. The New Era, Career Development Institute will be primarily focusing on training the contestants for personality development. The panel of judges comprising of eminent personalities will be selecting the winners on the final day. Besides the training mentioned above, the 20 selected contestants will be kept in a 6 days closed camp in order to provide them the opportunity to be in a proper mindset and be more focused for the final day.

In the 21st Century definition of beauty is being defined and re- defined again and again. Not beauty alone, or for that matter brain only, or perhaps the combination of both, or is there something else that makes a complete personality? Through Miss Nepal Pageants, The Hidden Treasure seeks to move closer towards finding that complete personality.
This pageant also aims to prove that it is inherent in developing equal rights and opportunities to youth and women of today, contributing to the invention of new Nepal.

The winner of Dabur Vatika Miss Nepal 2007 will receive a cash prize of Rs. 1 Lakh and an attractive scooter from Kinetic Nova, the first runner up gets Rs. 60 thousands and the second runner up Rs. 40 thousands. Amongst the different sub-titles like Miss Photogenic, Miss Talent, Miss Best Hair, Miss Best Complexion, Miss personality, Miss Beautiful Smile, Miss Best Dress in the contest every title holder will receive a cash prize of Rs. 10 thousands each. In addition to these titles, a special award " Vatika My Choice" contest is also scheduled, in which the general public will have an opportunity to vote for their favorite contestant.

The Pageant is scheduled to be held on April 07, 2007 at Birendra International Convention Center and will be telecasted live by Nepal Television. The winners of the pageant will have the opportunity to represent Nepal at various International Pageants ( Miss World, Miss Earth and Miss Asia Pacific Int'l ).

Press Release

Dabur Vatika Miss Nepal 2007

Date: 14 January 2007

The Hidden Treasure in association with Kathmandu Jaycees, announces the Dabur Vatika Miss Nepal Pageant 2007. This is the sixth consecutive year for Dabur International to host this event as the main sponsor.

The Pageant is scheduled to be held on April 07, 2007 at Birendra International Convention Center and will be telecasted live by Nepal Television. The winners of the pageant will have the opportunity to represent Nepal at various International Pageants (Miss World, Miss Earth and Miss Asia Pacific Int'l).

Applications for Dabur Vatika Miss Nepal 2007 Pageant will open from January 15, 2007 and will close on February 7, 2007. The applicant should be unmarried, be of Nepali nationality and should be between the 19-25 age bracket. The academic qualifications should be minium 10+2 or equivalent and the minium height should be 5 ft. 4 inches. The applications forms are available and can be submitted at The Hidden Treasure office, Nanglo The Bakery Cafe and major department stores in Kathmandu. In order to provide a broader base, application forms are available at four different places outside the Valley, namely Birgunj, Dharan, Butwal and Pokhara and also interviews for the selection of final candidates will be held in above four mentioned towns. Application details, application forms, rules regarding the pageant and list of drop box centers in various towns are available in pageant's official website: •www.missnepal.com.np

As in the past years, emphasis will be laid on the training needs of the contestants. It is expected to provide better grooming, confidence building and will go a long way in improving overall personality development. The selected contestants will go through an extensive six-week training program conducted by some of the best professionals available in the country. In addition, a special package of personality development training will be conducted simultaneously at The New Era Career Development Institute for a period of 4 weeks. A distinguished panel of judges comprising of eminent personalities will select the winners.

Apart from the increased focus on training, in order to further fine-tune the desired traits of the contestants a 6-day closed camp is to be conducted. The closed camp will be attended by 20 short-listed contestants and will provide them the opportunity to be in a proper mindset and be more focused for the final day.

This year the prize money for the winners of Dabur Vatika Miss Nepal 2007 Pageant will remain as the previous year. The Winner will receive a cash prize of Rupees One lakh and a Kinetic Nova Scooter, the first runner-up will receive Rupees Sixty thousand and the second runner-up Rupees Forty thousand.

The Pageant will also have a number of title awards and receive Rupees Ten thousand each cash prize. In addition to these,
a special title - Dabur Vatika My Choice would be decided on the basis of a popular vote from the general public.

The Hidden Treasure is an event management organization established in 1995 and has several years of experience in hosting pageants, exhibitions, trade fairs and other social and cultural activities at national and international levels. The Hidden Treasure is an organization aiming for profession development.

Dabur's mission of popularizing a natural lifestyle transcends national boundaries through Dabur International, a subsidiary company to Dabur India Limited. Today Dabur International ensures Dabur products are available for people in more than 50 countries across the world, helping them move towards a healthy, natural and holistic lifestyle. Dabur products are available in the markets of the Middle East, South-East Asia, Africa, the European Union and America.

Dabur International with its 3 subsidiary companies as Asian Consumer Care in Bangladesh, African Consumer Care in Nigeria, Dabur Egypt and Dabur Nepal along with 13 ultra-modern manufacturing units spread around the globe has spread wide and deep to be in close touch with our overseas consumers. Dabur Nepal has effectively established itself as a manufacturing and marketing subsidiary to cater to the Nepalese market.

Dabur Nepal is one of the largest companies in the country and is a keen promoter of various social and employment generating activities, including conservation of rare and endangered species of herbs. With an aim to encourage young Nepalese woman from all walks of life, Dabur Vatika Miss Nepal Pageant offers a platform from where women with beauty, knowledge, and intelligence receive correct exposure to help them realize their full potential as professionals and assist them to be socially responsible citizens.

According to Dabur, Vatika is a brand for the woman of today- someone who is multifaceted and wants more from life. Vatika from Dabur is the leading brand of herbal beauty products. Dabur Nepal remains committed to promoting a cause - be it in the area of sports or pageants. It believes that young talented people should be given the opportunity to prove their aptitude and help the society progress evolving with changing times and requirements.

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